12-Week LinkedIn Programme
During the programme, we will take a deep dive into all the parts of utilising Linkedin for your marketing and networking tool, including; client avatar, setting goals, optimising your profile, content creation, lead generation and measuring your efforts and results, Q&A’s and more time to practice with my guidance and support for success.
About The 12-Week LinkedIn Programme
Unlock Your Linkedin PotentialÂ
Are you ready to level up your LinkedIn presence and transform the way you connect with potential clients and partners?
This one-to one 12-Week LinkedIn Programme— is designed to help you optimise your profile, grow your network, and position yourself as an authority in your field.
- What can you expect?
- Personalised LinkedIn Profile Audit: We’ll dive deep into your profile, identify areas for improvement, and make actionable changes to boost visibility.
- Content Strategy Mastery: Learn how to craft posts, articles, and multimedia that engage your audience and showcase your expertise.
- Networking & Engagement Tips: I’ll guide you through effective strategies for connecting with the right people and nurturing relationships that lead to real opportunities.
- Job/Client Acquisition: Whether you’re job-hunting or looking to attract clients, we’ll tailor the programme to meet your specific goals.
- Build a profile that gets noticed.
- Grow your connections with a targeted strategy.
- Engage in a way that fosters trust and credibility
Programme Outline
- Objective: Understand the value of LinkedIn and set personalised goals.
  Key Topics:
- Introduction to LinkedIn’s potential for personal branding and business growth
- Setting clear goals for LinkedIn success
- Mapping out your target audience
- Overview of the course and tools to be used
- Social Selling Index (SSI) review and scores
- Objective: Create a standout LinkedIn profile.
  Key Topics:
- Profile picture: Best practices for a professional photo
- Crafting a compelling headline and summary
- Writing an impactful About section
- Professional banner design
- Showcasing experience and skills to attract your ideal audience
- Recommendations and endorsements and more
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- Objective: Grow your LinkedIn network strategically.
  Key Topics:
- How to find and connect with your ideal audience
- Crafting personalized connection requests
- Networking etiquette and best practices
- Managing LinkedIn groups and engaging with others’ posts
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- Objective: Create content that positions you as an authority in your industry.
  Key Topics:
- Identifying your content pillars
- Types of posts (articles, videos, polls, etc.)
- How to create valuable content for increased engagement
- Understanding LinkedIn’s algorithm and maximizing visibility
- Objective: Use advanced LinkedIn tools to enhance visibility and engagement.
  Key Topics:
- Creating an engaging LinkedIn Company Page (if applicable)
- Boolean search
- Objective: Build genuine relationships and encourage meaningful interactions.
  Key Topics:
- Commenting and engaging with connections’ content
- Direct messaging strategies for relationship building
- How to host a LinkedIn Event
- Engaging with influencers and thought leaders in your field
- Objective: Generate leads and business opportunities via LinkedIn.
  Key Topics:
- LinkedIn as a sales tool (prospecting)
- How to build an effective outreach sequence
- Using LinkedIn’s search filters for targeted lead generation
- Building a lead magnet on LinkedIn
- Objective: Become a thought leader in your field.
  Key Topics:
- Publishing long-form content to showcase expertise
- Engaging with industry groups and discussions
- Collaborating with influencers and thought leaders
- Building credibility through social proof (testimonials, recommendations)
- Objective: Learn how to create and leverage video content on LinkedIn.
  Key Topics:
- Video content best practices for LinkedIn
- How to craft a compelling LinkedIn video strategy
- Creating simple videos that resonate (no expensive equipment required)
- Analyzing engagement and refining your video content
- Objective: Use LinkedIn analytics to optimize your strategy.
  Key Topics:
- How to measure the success of your LinkedIn content
- Understanding LinkedIn Insights: profile views, post engagement, and more
- Adjusting content strategy based on analytics
- Monitoring and tracking your LinkedIn growth
- Objective: Accelerate your LinkedIn presence using advanced growth strategies.
  Key Topics:
- LinkedIn Growth Hacks: Automated tools and manual tactics
- Leveraging hashtags effectively
- Getting featured in LinkedIn newsletters or Pulse
- Hosting LinkedIn polls and surveys to drive engagement
- Objective: Review progress, refine strategies, and set up for long-term success.
  Key Topics:
- Recap of key strategies learned over the 12 weeks
- Creating a sustainable LinkedIn content calendar
- Setting future LinkedIn goals and strategies for ongoing growth
- How to maintain and nurture relationships post-course
Bonus Features
- Weekly Q&A Sessions: Addressing specific questions or challenges.
- LinkedIn Growth Challenges: Weekly tasks to reinforce learning and measure progress.
- Accountability Partner System: Encourage peer-to-peer learning and networking.
Whats Included
- Step by step training/coaching by Award winning LinkedIn Trainer
- Training notes to take away
- Checklist & Workbook
- Free resources for content
- Lots of top tips and insights
- A content strategy
- A LinkedIn strategy
- Exercises
- A follow-up email/call.
This structure offers a progressive, actionable, and well-rounded approach, making sure participants leave with a complete and functional LinkedIn strategy that can help them grow their personal brand and/or business. Let me know if you’d like to dive deeper into any specific week!
The LinkedIn 12-Week Programme
£1785 (Save £100 when booked in full)
The LinkedIn 12-Week Programme
Two part-payment plans available please contact me for details