Digital Marketing Training

Social Media Training

Welcome to our second Linkedin Series online workshop facilitated by Award-winning Linkedin Trainer and Coach, Jen Taylor from Business Tree Consultancy. Jen has been using the platform and helping her clients get better results since 2014. Her passion is to enable you and your company to be more productive and successful using Linkedin, without paying for Sales Navigator or Ads.

Content Mastery

Linkedin is a powerful social media marketing channel that is used by B2B companies for marketing their businesses.

Curating content for Linkedin is not an easy task. You have to think more strategically as to what you want to share on Linkedin to stand out. How you present yourself through the content you share has a big impact on your business and personal brand, so it’s important that you don’t just throw stuff up on your profile or page.

During this 2 hour online interactive workshop, you will discover how you can create visually engaging social media content that conveys your brand image.

Understanding the different types of content plus new features
Pillars of content
The 80/20 rule
Building trust
Free resources for images, keywords, SEO, schedulers.
How to increase your content engagement.
How the algorithms work
Monitoring & measuring your efforts (SSI & Analytics)
How can you help each other as a network
Developing a content plan
Q&A

Course Summary

Jen can help you to build a credible, authentic and trustworthy online brand, develop your strategy and content plan, and get noticed to grow your company or organisation to get more meaningful opportunities.

Linkedin Profile & Content Audits
One to One Bespoke Training 4-week courses
8-week Signature programme
Half & Full Day Corporate Training Workshops