How do newsletters work on LinkedIn?

Newsletters are a great new feature and you may be wondering if they would work for your business as part of your marketing strategy.

As an author, you get to write about a topic you care about on a regular basis. It’s a great way to keep your audience up-to-date and engaged with updates in your industry. 

First decide on your topic and develop a content plan, it can include images, blogs, video and of course links to your funnel eg website, offers, workshops, books. 

Once you have decided your topic and developed a content plan, you want to get your readers excited and look forward to reading your next article.

Think about how you can repurpose old content into your newsletter to save time. Always add valuable content into your content strategy to start to build credibility and trust with your audience.

When you publish a newsletter, all of your first-tier connections are push-notified. They are invited to read your newsletter and subscribe to it if they wish to receive future editions.

And what’s more, the feature is free if you have turned on Creator Mode on your profile.

You can also see who has viewed your content and who is subscribed to your newsletter. It can increase your organic reach, your connections and is great for search engine optimisation.

Next choose how often you plan to send out content to your newsletter-daily, weekly, bi-weekly, or monthly.

Others can also share your newsletters, putting your content in front of other users and driving conversations.

If you already use email marketing, you can incorporate LinkedIn newsletters into your wider email strategy.

We’d love to know if you use LinkedIn Newsletters and what you like about the feature?

Want to learn how to set up and create your Newsletters? book a LinkedIn Newsletter Power Hour Session here 

#linkedinnewsletter #marketingstrategy #emailmarketing #linkedinpowerhour

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