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Over the years, I’ve worked with a wide range of B2B businesses across Kent and beyond, helping them understand how LinkedIn fits into their wider sales and growth strategy. What I’ve seen consistently is that most businesses are not struggling because LinkedIn does not work. They struggle because there is often no clear strategy behind […]

Newsletters are a great new feature and you may be wondering if they would work for your business as part of your marketing strategy. As an author, you get to write about a topic you care about on a regular basis. It’s a great way to keep your audience up-to-date and engaged with updates in

Whether you are an expert entrepreneur/sales person/coach/consultant (fill in blanks) you are what people portray you both in life and business. Do you create written content and wondering how LinkedIn articles can boost your brand? To attract new customers you need two things; visibility and credibility with your target audience and LinkedIn has the tools

Someone asked me this question recently and how long it would take, so I thought I would write this article to help. Aside from paying for LinkedIn advertising, here are 5 organic strategies which can help to start generating inbound leads; there is no time limit in which you will generate leads, it depends on

How Can I Turn My Employees Into Brand Advocates? The latest edition of our newsletter for a quick 2-minute and valuable read. The first steps to build a well-thought-out strategy and social media policy that include these 4 simple elements….read on. Let me know in the comments how your employees or team help to grow

I hear and see lots of people talk about LinkedIn or give advice about things, but not all of them are the truth. Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works. LinkedIn is one of the most powerful marketing tools